The DFW Hail Season Marketing Calendar for Roofers
Hail does not wait for your marketing to be ready. The roofers who win a DFW storm are usually the ones homeowners already recognized before it hit: the crew they saw on Facebook, the company with real job videos on Google, the website that explained what to do next. This guide lays out a full year for a Dallas Fort Worth roofing company, built around when North Texas storms actually happen and the Texas rules that decide what you can say after one.
When storms hit North Texas
The National Weather Service office in Fort Worth describes the Metroplex climate plainly: the frequency of thunderstorms and severe weather peaks during the spring, and large hail, damaging winds, flooding and tornadoes occur nearly every year somewhere in Dallas Fort Worth. Local meteorologists generally treat April through June as the spring severe weather season. Fall is a transition season too, and the NWS notes the transition seasons are typically the wettest periods of the year, so storms are not only a spring problem.
The practical lesson for a roofing company: the busiest weeks of your year arrive with almost no warning. Anything you want homeowners to have seen before a storm has to be published weeks earlier.
The 12 month calendar
| Months | Weather pattern | What to do |
|---|---|---|
| January to March | Cooler, with freezes possible | Film your crew and owner, refresh your Google Business Profile, build your storm page, collect real reviews from last year's jobs |
| April to June | Spring severe weather season | Post every week, run ads to your storm page, film inspections and installs with homeowner permission |
| July to August | Peak summer heat | Shoot at sunrise, post finished before and after jobs, follow up with spring customers |
| September to November | Transition season, often the wettest | Second storm window: repeat the spring playbook, push maintenance and inspections before winter |
| December | Quieter | Review what booked jobs, plan next year's shoot days and budget |
For month by month temperatures, rainfall and sunrise times, see our guide to the best time to film outdoors in Dallas.
Before the season: January through March
Winter is when you have time, crews and clear skies. Use it to build the content you will lean on all spring.
- Film the crew and the owner. Homeowners hire people, not logos. A 30 second owner intro, your crew on a real roof and a clean finished job are the three clips every roofer needs. Our breakdown of phone video versus a professional crew covers what each is good for.
- Fix your Google Business Profile. Service area, hours, photos, short job videos and a description that names the cities you serve. See Google Business Profile video for Dallas contractors for the upload rules.
- Build one storm page. A single page on your website that explains what to do after hail, how your inspection works, what a homeowner should expect from the insurance process and how to request an inspection. Every ad and post after a storm points here.
- Ask for real reviews. Reach out to last year's customers now, while the work is fresh in their minds and before the spring rush.
- Prepare ad drafts. Write and approve your storm ads in advance, so going live after a storm takes minutes, not days.
Storm day playbook
When hail is in the forecast or on the ground, speed matters, but so does tone. Homeowners are stressed, and every roofer in town is posting at once.
- Safety first. Do not send crews onto roofs during storms or film damaged homes without the owner's permission.
- Post a helpful video, not a sales pitch. Walk through the steps the Texas Department of Insurance recommends: take pictures and video of the damage, prevent more damage with temporary covers, save receipts and file a claim as soon as you can.
- Turn on the storm ads you prepared, pointing to your storm page, and target the zip codes the storm actually crossed.
- Update your Google Business Profile with a post and current hours, and answer messages fast.
- Film real inspections. With permission, short clips of your inspector on a real roof are the most convincing content you can publish that week.
What not to say after a storm
Texas law shapes storm marketing more than most roofers realize. We cover the details in Texas roofing and insurance rules, but these are the points that show up in ads:
| Avoid | Why | Say instead |
|---|---|---|
| "We cover your deductible" | Offering to waive, rebate or absorb an insurance deductible is illegal under Texas Business and Commerce Code § 27.02, and TDI warns homeowners to avoid it | "Free roof inspection, honest answer on whether you have damage" |
| "We handle your claim for you" | Acting as a public adjuster requires a separate Texas license | "We meet your adjuster on the roof and document what we find" |
| "Sign today, pay nothing" | TDI tells homeowners not to pay in full up front and never to sign a contract with blank spaces | "Clear written estimate, nothing due until materials arrive" (if that is your real policy) |
What homeowners are told to do
The Texas Department of Insurance publishes advice for homeowners after hail and windstorms. It is worth reading, because your best marketing simply makes these steps easy:
- File an insurance claim as soon as you can.
- Take pictures and video of the damage and list damage inside and outside the home.
- Prevent more damage and save receipts for temporary repairs.
- Get more than one bid, check references and phone numbers, and look up complaints.
- Do not pay in full up front, and do not make the final payment until the work is done.
- Avoid contractors who offer to waive the deductible.
A roofer whose videos and storm page walk through that same list is the roofer a careful homeowner calls back. TDI's consumer help line is 800-252-3439.
What to film every storm season
| Clip | Length | Where it goes |
|---|---|---|
| Owner intro: name, company, cities served | 20 to 30 seconds | Website home page, Google profile, ads |
| Inspection walk on a real roof | 30 to 45 seconds | Storm page, Facebook, Instagram Reels |
| What to do after hail (TDI steps) | 45 to 60 seconds | Storm page, posts on storm days |
| Crew install time lapse | 15 to 30 seconds | Reels, Google profile |
| Finished roof walk around | 20 to 30 seconds | Google profile, website gallery |
Video narration
Read what the video says
Roofers in Dallas, hail season is coming. Here's how to be ready before the first storm.
In North Texas, severe weather peaks in the spring. Most years, that's roughly April through June.
So do your marketing in the winter. Film your crew, update your Google profile, and build one storm page.
Then, when it hits.
Post fast, and keep it honest. Show real inspections. Tell people to take photos and file a claim. And never offer to cover the deductible. In Texas, that's illegal.
Be the roofer they already trust. The full guide is at Picture Perfect Video dot com.
Common questions
When is hail season in Dallas Fort Worth?
Severe weather in North Texas peaks in the spring, and the spring severe season is generally considered to run April through June. Fall is also an active, wet transition season.
When should roofers start storm season marketing in Dallas?
In January through March. Film your crew, update your Google Business Profile, build a storm page and prepare ads before the spring season begins.
Can a Texas roofer offer to pay the homeowner's deductible?
No. Offering to waive, rebate or absorb an insurance deductible is illegal under Texas Business and Commerce Code section 27.02.
What does TDI tell homeowners to do after hail?
File a claim as soon as possible, take pictures and video, prevent more damage, save receipts, get more than one bid, avoid paying in full up front and avoid contractors who offer to waive the deductible.
What videos should a Dallas roofing company post?
An owner intro, real inspection walks, a what to do after hail explainer, crew install clips and finished roof walk arounds.
Be ready before the storm.
We film your crew, build your storm page and run the ads, so homeowners already know you when hail hits.
Book a free callOr email charles@pictureperfectvideo.com · call or text 945-212-2522
Related reading
Sources checked October 21, 2026: NWS Fort Worth: Dallas Fort Worth climate narrative; FOX 4: spring severe weather season in North Texas; Texas Department of Insurance: after hail or windstorms; Texas Business and Commerce Code chapter 27. This is general information, not legal advice.