01 — THE STORY
IT STARTS WITH the heat.
Four panels, then you're running. This is the same opening that plays in the game.
0TIMES OF DAY
0MOVES TO LEARN
0SHOT TO GET
0WAYS TO LOSE IT
A PICTURE PERFECT VIDEO ORIGINALA PPV ORIGINAL
RUN & GUN
THE PPV BACKLOT DASH
It's 108° on set and the premiere is tonight. Sprint the backlot, grab waters, wash the road clear with a jug, and get the shot before sundown.
02 — THE MOVES
THREE MOVES, that's the whole game.
Swipe on a phone, arrow keys on a laptop. The color of a thing tells you what to do with it — every time, no exceptions.
JUMP — swipe up
Red and white means get over it. Sawhorses, cable trunks, an open construction trench.
DODGE — swipe across
Three lanes. Solid props you can't clear, so go around — and mind the drop onto the high road.
03 — THE KIT
WHAT TO grab.
WATER
The trail. Follow the line and the streak climbs — the multiplier is where the distance really comes from.
THE JUG
Hit one and it bursts. The wave throws every obstacle in front of you clean off the road and leaves the set empty.
COLD BREW
Run straight through things for a stretch. Everything ahead outlines gold and you go through it, not around it.
MAGNET
Pulls every bottle in range to you. Buys you a breath to look at the road instead of the trail.
04 — THE SET
ON THE backlot.
Golden hour, night shoots, morning haze and a full day exterior — the light changes as you run, and so does the set.
WE BUILT THIS ourselves.
Every frame of it — the character, the set, the comic, the shot list. It started as a joke about how hot a Dallas exterior gets in August. If this is what we do for fun, imagine what we'd do for your brand.