The Las Vegas HVAC Marketing Calendar: Plan the Year Around the Heat
In Las Vegas, the air conditioning season is not a surprise. The National Weather Service publishes how many 100 degree days the valley gets in a normal year, and in which months. That makes HVAC marketing here unusually plannable: the calls come when the heat comes, and the companies that win summer are the ones that did their filming, reviews and offers in the cool months. This guide lays out the year month by month, then covers the license, permit, refrigerant and tax credit rules worth checking before an ad goes live.
How hot it gets, month by month
These are the official 1991 to 2020 normals for Las Vegas from the National Weather Service office in Las Vegas. They are averages, so any single year runs hotter or cooler, but they show when demand builds and when it fades.
| Month | Normal high | Normal low | Average days at 100°F or more |
|---|---|---|---|
| January | 58.5°F | 40.5°F | 0 |
| February | 62.9°F | 44.1°F | 0 |
| March | 71.1°F | 50.5°F | 0 |
| April | 78.5°F | 56.9°F | 0 |
| May | 88.5°F | 66.1°F | 2.8 |
| June | 99.4°F | 75.8°F | 17.1 |
| July | 104.5°F | 82.0°F | 25.8 |
| August | 102.8°F | 80.6°F | 24.5 |
| September | 94.9°F | 72.4°F | 7.9 |
| October | 81.2°F | 59.6°F | 0.1 |
| November | 67.1°F | 47.3°F | 0 |
| December | 56.9°F | 39.6°F | 0 |
A few more numbers from the same NWS records are worth knowing:
- A normal year has 40.5 days at 105°F or hotter and 9.4 days at 110°F or hotter.
- The all time record high is 120°F, set on July 7, 2024.
- Nights stay hot too. The July normal low is 82.0°F, and the warmest low on record is 95°F.
- Winter is short but real: a normal year has 9.8 nights at or below freezing, mostly in December and January.
Since March 2025, the National Weather Service calls its top heat alerts Extreme Heat Watches and Warnings, replacing the old Excessive Heat names. Use the new names in posts and emails so they match what customers see on their phones.
The 12 month calendar
The idea is simple: do the slow work (filming, reviews, offers, landing pages) when phones are quiet, so it is already working when the first 100 degree week hits.
| Month | What customers are thinking | What to publish and do |
|---|---|---|
| January | Cold nights and heating | Heating check posts. Plan the year, set the budget and book a filming day for February. |
| February | Not much about AC yet | Film: technicians, trucks, a real install, the owner with the license card. Ask last year's customers for reviews. |
| March | Spring cleaning | Launch the tune up offer and the maintenance plan page. Short videos on filters and what a tune up includes. |
| April | The first warm days | Push tune up bookings before the rush. Post a checklist for older systems. |
| May | The first 100 degree days | Last call for tune ups. Show your team, your response process and your license number on every ad. |
| June | Heat arrives in earnest | Switch the message to response and trust. Keep ads on during the hours your phones are covered. |
| July | Peak heat and hot nights | Keep it short and useful: what to do while you wait for a technician, and real job clips filmed earlier. |
| August | Heat plus monsoon storms | Storm and dust content: filters, outdoor units after a storm. Ask happy summer customers for reviews. |
| September | Still hot, systems worn out | Replacement content: repair or replace, what a new system involves, permits and timelines. |
| October | Relief and decisions | Replacement quotes, heating checks, a season recap video. Film case studies while jobs are fresh. |
| November | First cold nights | Heating content. Plan next year's offers and content. |
| December | Coldest month | Heat pump and furnace posts, a year in review, thank you posts for customers and crew. |
Rules to check before an ad goes live
Marketing that gets a fact wrong costs more than it brings in. These are the official rules most likely to show up in Las Vegas HVAC ads.
| Topic | What the rule says | What it means for your marketing |
|---|---|---|
| License number | The Nevada State Contractors Board says all business advertising must show your license number clearly, under NRS 624.720. That includes vehicles, business cards, signs, directories, publications and your website. | Put the number on every truck wrap, ad, landing page and video end card. |
| License classification | Under NAC 624.380, classification C-21 covers refrigeration and air conditioning. Subclassification C-21b covers installing, repairing, servicing and maintaining air conditioning equipment and related ductwork. | Advertise only the work your license classification allows. |
| Permits | Clark County requires a permit before you install, alter, repair or replace a mechanical system, unless the work is on its exemption list. Cities such as Las Vegas, Henderson and North Las Vegas run their own building departments. | Say permits are handled, but only if your process really includes them. |
| Efficiency standards | Nevada is in the Department of Energy's Southwest region. Split system central air conditioners installed on or after January 1, 2023 must meet regional minimums, such as 14.3 SEER2 for units under 45,000 Btu per hour. | Quote efficiency numbers from the equipment's certified rating, not from memory. |
| Refrigerants | EPA rules set a GWP limit of 700 for new residential and light commercial AC and heat pump systems installed from January 1, 2025, with an exception for systems whose components were made or imported before that date. A May 2026 final rule removed the January 1, 2026 installation deadline for that older inventory. | Be careful with claims that older R-410A systems are illegal to install or must be replaced. |
| Federal tax credit | The IRS says the Energy Efficient Home Improvement Credit (section 25C) is not allowed for property placed in service after December 31, 2025. | Remove 25C tax credit claims from 2026 ads and pages. |
Fees, rules and dates change, so confirm with the agency before you build a campaign around any of them.
Two audiences worth their own campaign
Landlords and property managers
Nevada law treats air conditioning as an essential service in rentals. Under NRS 118A.290, a landlord must keep air conditioning in good repair if it is supplied or required to be supplied. Under NRS 118A.380, if a landlord required to supply air conditioning willfully or negligently fails to do so, the tenant can give written notice, and the landlord has 48 hours, not counting Saturdays, Sundays and legal holidays, to remedy it or use best efforts to do so. That puts property managers on the clock every summer. A page and a short video for property managers that explains how you take their calls, schedule access and report back can be one of your best summer campaigns.
Homeowners watching the power bill
NV Energy suggests a summer thermostat setting of 78°F and says customers save approximately 3 percent on energy costs for each degree they raise the temperature. It also offers PowerShift, a free smart thermostat with installation for residential customers. Sharing the utility's own tips is a low pressure way to stay useful between service calls, and it shows you are on the customer's side.
Your crew works in the same heat
The months that bring the most calls are also the most dangerous for technicians on roofs and in attics. Nevada has a heat illness rule for employers, and our guide to Nevada's heat illness rule for Las Vegas contractors covers the written plan, water, rest and shade. A short video of how your company protects its crew in July is good safety practice and good marketing: it shows customers a company that plans ahead. If you also do roof mounted units, see our monsoon season guide for storm and lightning rules.
What to film before the heat
This is where Picture Perfect Video comes in. We film Las Vegas contractors on real jobs and cut one filming day into weeks of short videos, ads and website clips. For an HVAC company, the best time to film is February or March, when crews have time and the light is easy.
| Shot | Where it gets used |
|---|---|
| The owner on why the company exists, with the license number on screen | Website, Google Business Profile, ads |
| A technician walking through a tune up, step by step | Spring tune up ads and social posts |
| A real install from old unit out to new unit running, with the customer's permission | Replacement landing page, September and October ads |
| Trucks, uniforms and the office answering the phone | Summer ads about response and trust |
| Short tips: filters, thermostat settings, what to check before calling | Posts all year |
| Crew safety in the heat: water, shade, breaks | Recruiting and summer trust content |
See what we make for the trades on our Las Vegas contractor marketing page, or how we do the same work in Texas on Dallas HVAC marketing.
Common questions
When is the busiest season for HVAC companies in Las Vegas?
The heat drives it. National Weather Service normals show Las Vegas averages 78.2 days a year at 100°F or hotter, with 17.1 in June, 25.8 in July and 24.5 in August, so June through August is when air conditioning calls peak.
When should a Las Vegas HVAC company start summer marketing?
In the cool months. Film and collect reviews in January and February, launch tune up offers in March and April, and have ads, landing pages and videos ready before the first 100 degree days, which usually arrive in May or June.
Does an HVAC company in Nevada have to show its license number in ads?
Yes. The Nevada State Contractors Board says all business advertising must clearly display the license number under NRS 624.720, including vehicles, business cards, signs, directories, publications and websites.
Can I still advertise the federal tax credit for a new air conditioner or heat pump?
Not for 2026 installs. The IRS says the Energy Efficient Home Improvement Credit under section 25C is not allowed for property placed in service after December 31, 2025.
What should an HVAC company film for marketing?
Real work: the owner with the license number, a technician walking through a tune up, a full install, the team answering calls and short tips customers can use. Picture Perfect Video films Las Vegas contractors and turns one day into weeks of posts and ads.
Ready for next summer?
Book a free call. We will plan a filming day that gives you a season of HVAC videos before the heat arrives.
Book a free call →Or email charles@pictureperfectvideo.com · call or text 945.212.2522
Related reading
Sources checked October 29, 2026: National Weather Service Las Vegas temperature overview and normals and number of days with a specific temperature; NWS: heat hazard alerts renamed; Nevada State Contractors Board: advertising requirements; NAC chapter 624 (section 624.380); Clark County Building Department: do I need a permit?; U.S. Department of Energy: 2023 central air conditioner standards FAQ; EPA: technology transitions restrictions by sector and EPA May 2026 final rule fact sheet; IRS: FAQs on the modification of section 25C; NRS chapter 118A (sections 118A.290 and 118A.380); NV Energy July 2026 customer newsletter. Rules and dates change, so confirm with each agency before you advertise. This is general information, not legal advice.